Interim Marketing Director – UK Retail Business

Interim Marketing Director – UK retail business

A well-known UK retail business is seeking an Interim Marketing Director to lead its brand and communications agenda through a pivotal phase of transformation and growth. Having grown substantially in recent years with ambitions to double in size again, the business is shifting from a performance-led marketing model to one combining world-class brand building with commercial effectiveness. Reporting to the Chief Customer Officer, this highly visible role offers genuine influence over brand strategy and marketing capability at a defining moment for the business.

Responsibilities

• Define and evolve brand strategy, positioning, and the long-term creative/communications platform
• Translate strategy into an integrated annual communications and trading calendar
• Lead brand planning and campaign development across all customer touchpoints
• Build a scalable marketing playbook and lead key agency relationships
• Partner with commercial and customer teams to align communications with business priorities
• Influence acquisition strategy and broader customer growth initiatives
• Establish measurement frameworks for marketing and brand performance
• Champion innovation, including AI, and drive transformation of the marketing operating model

The Person

• Accomplished, brand/creative-focussed marketing leader with a track record of building brands and delivering commercial impact in consumer environments
• Combines strategic vision with operational excellence, equally comfortable setting direction, and driving execution
• Skilled at balancing brand building with performance marketing, and scaling marketing teams as businesses grow
• Natural collaborator who builds trust quickly and influences across complex stakeholder groups
• Resilient and intellectually rigorous, comfortable navigating change and ambiguity
• Action-oriented, with the ability to operate at pace in a low-hierarchy environment

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