We’re working with an established FMCG business to recruit a Business Development Manager to drive sales growth across the Midlands.
This is a hands-on commercial role focused on developing existing accounts, winning new business and increasing the distribution and visibility of a strong portfolio of consumer brands.
You’ll manage a diverse customer base across wholesale, cash & carry, independent retail and foodservice, vending, online retailers, manufacturers and gifting.
Key Responsibilities
- Manage and grow an existing customer portfolio across the Midlands.
- Identify and convert new business opportunities across direct and indirect channels.
- Build strong relationships with retailers, wholesalers and other commercial partners.
- Increase product distribution, visibility and sales across the territory.
- Develop customer and brand plans using a clear Sell-In / Sell-Out approach.
- Conduct customer reviews using sales data and market insight to identify growth opportunities.
- Develop commercial proposals and negotiate supply arrangements.
- Execute promotional campaigns and brand activation plans.
- Identify lapsed accounts, underperforming brands and opportunities for growth.
- Work closely with Customer Services, Commercial, Operations and Telesales teams.
- Manage your territory effectively through structured journey planning and customer prioritisation.
- Help move customers towards digital and online ordering.
- Attend relevant trade shows and industry events to generate new business.
About You
We’re looking for a commercially driven BDM with experience in sales, business development or account management, ideally within FMCG, food, drink or a related consumer environment.
You’ll need to be:
- Confident building and developing customer relationships.
- Comfortable winning new business as well as growing existing accounts.
- Commercially minded with strong negotiation skills.
- Organised and able to manage a large geographical territory.
- Comfortable using sales data and insight to drive customer conversations.
- Proactive, self-motivated and comfortable working autonomously.
- Passionate about developing brands, customers and sales.
This is a great opportunity to join an established business and take real ownership of a Midlands territory, with the freedom to develop accounts, open new doors and make a tangible impact on regional growth.
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