PPC Manager

Overview

Join Vertu Motors plc as PPC Manager to lead in-house paid search across Google, Bing and SA360. You will own strategy, manage large budgets, and collaborate cross-functionally to drive traffic, leads and ROI in the automotive retail context. You will analyze data, run A/B tests, and optimise campaigns to scale performance. The role offers hybrid work from Gateshead with ongoing development and clear progression opportunities within one of the UK’s largest in-house marketing teams.

Pay / Benefits

• 25 days holiday rising with length of service
• bank holidays
• cashback and discounts via rewards platform
• Colleague Purchase Scheme
• Preferential Service Rates
• Share Incentive Scheme (SIS)Implications?

Responsibilities

• Develop, manage and optimise PPC campaigns across Google Ads, Bing Ads and Search Ads 360 (SA360)
• Conduct keyword research, audience targeting and ad copy creation to ensure campaign effectiveness
• Monitor campaign performance and provide actionable insights to improve CTR, conversion rates and ROI
• Manage significant advertising budgets, ensuring efficient allocation of spend
• Collaborate with the wider marketing team to align PPC strategies with business objectives
• Perform A/B testing across ad creatives and landing pages to improve campaign performance
• Stay up to date with developments in search marketing, PPC trends and automotive digital advertising
• Generate detailed performance reports and present findings to key stakeholders
• Identify opportunities to increase online visibility and lead generation whilst maintaining efficiency
• Work closely with the SEO team to share insights and implement cross-channel best practices that improve overall search performance

Key requirements

• 3-5 years’ hands-on PPC experience managing campaigns across Google Ads, Bing Ads and SA360
• Strong SA360 experience is essential
• Experience managing shopping campaigns and large-scale PPC accounts, ideally in retail or automotive
• Strong understanding of Google Ads, Bing Ads, GA4, Google Tag Manager and Google Merchant Centre
• Experience managing sizeable advertising budgets and optimising spend to achieve commercial objectives
• Ability to analyse performance data and translate findings into clear, actionable recommendations
• Strong analytical and problem-solving skills with a data-driven approach
• Excellent organisational skills with the ability to manage multiple campaigns and deadlines simultaneously
• Advanced Excel skills, including pivot tables and VLOOKUPs, alongside experience using reporting tools such as Looker Studio
• Experience with A/B testing and continuous optimisation techniques
• Good understanding of wider digital marketing channels including SEO, Display and Paid Social
• Experience within automotive retail or e-commerce environments would be advantageous

• analytical
• self-motivated
• collaborative
• Google Ads
• Bing Ads
• SA360 (Search Ads 360)

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