Senior Marketing Manager, EU Business Banking

Overview

As Senior Marketing Manager, you will lead go-to-market and integrated marketing for Monzo Business Banking in new EU markets. You will bridge central Product/Marketing with local country leads to localize touchpoints, campaigns, and CRM journeys. You’ll tackle ambiguity, manage agencies, and ensure brand consistency while navigating regulatory nuances. This role offers a fast-paced expansion environment with a strong focus on cross-functional collaboration and measurable business impact. You’ll help shape how Monzo launches and scales in new markets, delivering tangible customer value and growth.

Pay / Benefits

• base salary 78,000 – 98,000
• hybrid work model in London near Liverpool Street
• flexible working hours
• 1,000 learning budget per year
• opportunity to work on European market expansion
• comprehensive benefits package (full list available)

Responsibilities

• Plan and execute go-to-market launches for Business Banking in new markets, including media strategies and integrated campaigns
• Develop and implement multi-channel marketing plans (digital, social, traditional)
• Collaborate with Creative and Media agencies and manage day-to-day agency relationships
• Solve ambiguous business problems and translate them into actionable plans
• Maintain alignment and proactive communication with stakeholders across Monzo
• Partner with Communications to build brand awareness and engagement
• Ensure local brand messaging and visual identity stay consistent across touchpoints
• Report key metrics with data teams and derive actionable insights
• Navigate regulatory requirements in Italy to ensure compliant marketing activities

Key requirements

• Proven track record launching new products or entering new markets and delivering medium-sized cross-team projects
• Hands-on with executing campaigns, website building, and configuring CRM journeys
• Comfortable in complex, fast-paced environments and with diverse stakeholders
• Accountability for results and ability to prioritise for maximum impact
• Self-starter with proactive, positive attitude and ability to manage moving parts in launches
• Experience in tech or finance for sole traders or SMBs is a plus

• Cross-functional collaboration
• Proactive problem-solving
• Clear communication
• Campaign execution across channels
• Website building and optimization
• CRM journey configuration and automation

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