Marketing Manager – Energy

Overview

As Marketing Manager, you will own the UK marketing programme to drive demand and create qualified sales opportunities. You’ll work in a small, agile growth function, closely aligned with sales to build pipeline through multi-channel campaigns, events, content, and ABM initiatives. You’ll plan and deliver integrated B2B campaigns, manage events and digital content, and optimise marketing automation with HubSpot. Expect opportunities to improve efficiency using automation and AI tools, while reporting on ROI and pipeline impact. This is a fast-growing, purpose-led tech business where your work directly supports commercial outcomes and sustainable growth.

Pay / Benefits

• Performance-related bonus
• Hybrid working with two days in Central London
• Significant ownership from day one
• Exposure to modern marketing technology and AI tools
• Broad experience across demand generation, events, content and ABM
• Clear path to senior marketing leadership

Responsibilities

• Plan and deliver integrated B2B marketing campaigns
• Execute lead generation and demand creation initiatives
• Support account-based marketing programmes targeting key prospects
• Manage events, exhibitions, webinars and industry conferences
• Develop and coordinate content across digital channels
• Manage marketing automation and lead nurture activity via HubSpot
• Report on campaign performance, pipeline contribution and ROI
• Collaborate with external agencies, partners and freelancers
• Identify opportunities to improve efficiency through automation and AI tools

Key requirements

• 3-6 years’ experience in B2B marketing
• Experience delivering lead generation or demand generation campaigns
• Track record of planning and executing events
• Experience with CRM and marketing automation platforms, ideally HubSpot
• Strong stakeholder management and communication skills
• Excellent organisational skills with multiple-project management
• Data-driven with focus on measurable outcomes
• Confidence partnering with sales to generate pipeline and revenue opportunities
• Experience in technology, SaaS, energy, cleantech or other B2B growth sectors advantageous
• Exposure to ABM, SEO, content marketing and AI-enabled marketing tools (advantageous)

• stakeholder management
• communication
• organization
• HubSpot
• CRM
• marketing automation

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