Overview
In this role you will lead hands-on digital marketing work to strengthen our online presence and generate new business opportunities. You will collaborate with the Marketing & Communications team and external partners to manage website, social, email, video, and online advertising efforts. You’ll translate complex topics for professional audiences and use data to optimize performance. This is a broad, growth-focused role in a collaborative, professional setting with visible impact on the firm’s digital presence.
Responsibilities
- Manage and update website content and support improvement projects to optimise user experience
- Create and schedule content across social channels and maintain the content calendar
- Support SEO activities and coordinate with external agencies on recommendations
- Create, film and edit video and multimedia content for social, website, emails and events
- Plan and deliver email campaigns; build, test and analyse using marketing tech such as ClickDimensions
- Support paid search and social advertising; monitor performance and refine targeting
- Analyse website, social, email and campaign data to identify opportunities and recommendations
- Share digital marketing, social media and content best practices with colleagues
- Contribute ideas to enhance digital presence, brand awareness and overall marketing performance
Key requirements
- At least two years of digital marketing experience
- Comfort across multiple digital channels with a data-driven mindset
- Experience in a B2B or professional services environment desired
- Experience managing activity across websites, email, social media and online advertising
- Familiarity with CMS platforms such as WordPress, Google Analytics, SEO tools and email platforms
- Experience creating/editing digital content including video, graphics and imagery
- Proficiency with Adobe Creative Suite, Premiere Pro, After Effects, Canva or similar
- Strong copywriting for digital channels and ability to analyze performance data
- Proactive
- Curious and eager to learn
- Organised with attention to detail
- WordPress
- Google Analytics
- SEO tools
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