Job Description
Senior Marketing Manager – rare B2C marketing opportunity to lead on the marketing strategy for the personal injury & medical negligence groups of a highly ambitious law firm. London, Manchester, or Birmingham based.
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This major UK law firm is at a really exciting point in its evolution. It has ambitious plans for client growth both in the UK and international markets and with the appointment of a new Chief Marketing Officer, this is a really exciting time to be joining.
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In this Senior Marketing Manager role, you will lead the marketing strategy for the firm’s market leading personal injury and medical negligence groups. Therefore the role has a focus on B2C marketing although you would also be involved in B2B marketing to referrers and charities.
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This role isn’t definitely not a campaign management role. It’s much more strategic where you will manage a team of campaign delivery managers and executives. The role will involve:
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- Setting the marketing strategy for the personal injury and medical negligence groups in alignment with business priorities; Segmenting different buyer audiences and understanding what drives buyer behaviour to shape marketing activity accordingly; Developing propositions and go-to-market strategies that generate client growth; Managing a delivery team.
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You will already be operating at a strategic level in a Senior Marketing Manager role in a large and complex professional services environment. Experience of targeting a B2C audience would be highly beneficial. Note that the role can be based in either London, Manchester or Birmingham.
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