General Sales Manager

Overview

As General Sales Manager, you will lead a sales team to drive new and used vehicle sales through a structured process, coaching Business Managers and Sales Executives while maintaining high customer satisfaction. You’ll manage campaigns and promotions to maximise revenue, upholding strict ethical standards in a values-driven environment. Your leadership will boost sales performance, profitability, and operational efficiency, shaping a customer-centric sales culture with integrity at its core. This role offers ongoing development, a clear career path, and a comprehensive benefits package.

Pay / Benefits

• £45,000 basic salary with £65,000 OTE
• company car
• 25 days holiday + bank holidays
• online rewards platform with discounts
• preferential service rates
• colleague purchase scheme

Responsibilities

• Lead and manage the controlled sales process with the Sales team and support staff
• Coach and develop Business Managers, Sales Executives and colleagues
• Drive sales of new and used vehicles and add-on products including finance
• Run and optimise sales campaigns and promotions to maximise revenue
• Ensure high levels of customer satisfaction and ethical, compliant practices
• Maintain strong customer interaction and first/second facing activity
• Collaborate with leadership to improve profitability and operating efficiency

Key requirements

• Proven track record of sales and performance in the motor industry
• Strong leadership and people management skills
• Ability to increase sales, profitability, and efficiency
• Customer-centric approach and integrity in decision-making
• Experience in managing sales campaigns and promotions

• leadership
• communication
• organisational skills
• sales management
• coaching and mentoring
• campaign management

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