Growth Marketing Manager – Foster Carer Recruitment

Company: Five Rivers
Apply for the Growth Marketing Manager – Foster Carer Recruitment
Location: Salisbury
Job Description:

Help us find the right foster carers to turn children’s lives around.

Five Rivers is looking for a strategic and commercially minded Growth Marketing Manager to lead foster carer recruitment activity across our fostering division. This role will focus on generating high-quality enquiries, improving conversion and supporting the growth of our fostering services through targeted, measurable recruitment activity.

Reporting to the Head of Commercial and working closely with the Marketing & Communications team, you will lead delivery of the Finding New Carers Strategy and work with regional Heads of Fostering and Service Managers to ensure recruitment plans are focused, visible and accountable.

About The Role

You will provide strategic leadership for foster carer recruitment, using data, insight, local engagement and campaign activity to increase quality leads and support prospective foster carers to take the first step.

What you’ll be doing

  • Lead foster carer recruitment strategy across short, medium and long-term activity.
  • Deliver the Finding New Carers Strategy through measurable recruitment plans and performance reporting.
  • Coordinate regional recruitment planning with Heads of Fostering and Service Managers.
  • Work with Marketing & Communications to align campaigns, messaging and activity.
  • Use data and local insight to target activity and improve lead generation.
  • Attend recruitment events and support local engagement activity across services.

About You

You will be an experienced marketing, growth or recruitment professional with a strong track record in lead generation, campaign planning and performance management. You will be confident turning strategy into practical action and building strong relationships with internal teams, community partners and prospective foster carers.

Why join Five Rivers?

For more than 30 years, Five Rivers has been supporting children and young people through specialist fostering, residential care, education and clinical services. As a social enterprise, we measure success by the positive difference we make in children’s lives. Our values of respect, adaptability, integrity, support and excellence guide the way we work with children, foster carers, colleagues and partners.

  • 25 days holiday plus 8 bank holidays each year
  • Car Allowance
  • Company Pension Scheme
  • Blue Light Card
  • Simplyhealth medical cash back plan
  • Professional monthly supervision
  • Enhanced Maternity leave for employees over 1 year service
  • Long service awards
  • Values awards

Hours

37 hours per week

Monday to Thursday 9am – 17:00 pm

Friday 9am – 16:30pm

Location: This role is a hybrid office arrangements where you will need to be in the office a minimum of 2 days per week

Please be aware you will be expected to travel to our services for this role

If you are passionate about using marketing, insight and local engagement to help more children find stable, caring foster families, we would love to hear from you.

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Posted: September 22nd, 2026