CRM Executive

Overview

In this role you will support the delivery of CRM campaigns and customer journeys across the UK and Ireland, enabling timely, relevant communications that nurture pet-owner relationships. You’ll work with cross-functional teams to ensure campaigns run on time and in line with governance and best practices. You’ll apply data and testing to optimize performance and compliance, contributing to a scalable customer experience at scale. This is a hands-on, process-focused position in a collaborative CRM team within a leading veterinary care network.

Pay / Benefits

• Healthcare Cash Plan
• Cycle to Work scheme
• Green Cars salary sacrifice scheme
• Voluntary benefits: choose from a range of benefits
• Discounted staff pet care
• Discounts and cashback with participating retailers

Responsibilities

• Supporting the planning, scheduling and delivery of CRM campaigns
• Building, testing and quality-checking CRM activity before deployment
• Maintaining campaign documentation, trackers and delivery records
• Coordinating with stakeholders to ensure campaigns are delivered smoothly
• Producing campaign performance reports and monitoring delivery success
• Supporting A/B testing and continuous improvement initiatives
• Ensuring compliance with GDPR and CRM governance processes
• Providing regular updates on campaign progress and escalating risks where required

Key requirements

• Experience delivering CRM, email marketing or digital marketing campaigns
• Strong organisational skills and exceptional attention to detail
• Experience using CRM or marketing automation platforms
• Ability to manage multiple priorities while maintaining high accuracy
• Strong written and verbal communication skills
• Analytical mindset with the ability to interpret campaign results
• Comfortable working within established processes and compliance frameworks
• Collaborative team player with a proactive approach

• collaboration
• proactive approach
• attention to detail
• CRM or marketing automation platforms
• Emarsys or similar CRM platforms
• creating customer segments and audiences

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