Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.
CRM Marketing Manager
Leeds – Hybrid
Up to £50,000 + Great Benefits
The Opportunity:
Get Recruited are recruiting on behalf of a fast growing DTC business who are looking for an experienced CRM Manager to take ownership of the customer lifecycle and help improve how customers are engaged, retained and reactivated.
Working as part of the wider Customer Experience and Product team, you’ll manage CRM activity across email, SMS, WhatsApp and direct mail. This is a good mix of strategy and hands-on delivery. You’ll use customer data and insight to understand different audiences, improve personalisation and continually test what works. Ultimately, you’ll be looking at ways CRM can increase loyalty, reduce churn and improve customer lifetime value.
This is a great opportunity for someone from a CRM Manager, Senior CRM Executive, CRM Manager, CRM & Retention Manager, CRM & Lifecycle Manager, Customer Lifecycle Manager, CRM & Loyalty Manager, CRM Lead or similar.
The Role:
- Taking ownership of automated customer journeys across onboarding, nurture, retention, loyalty and re-engagement.
- Managing CRM activity across email, SMS, WhatsApp and direct mail, making sure customers receive relevant communications at the right time.
- Developing a strong test-and-learn approach across messaging, content, timings and customer journeys.
- Building and improving customer segmentation and personalisation using behavioural, transactional and customer data.
- Creating triggered campaigns based on customer behaviour and identifying new ways to improve engagement.
- Reviewing campaign performance and using the results to continually improve CRM activity.
- Producing monthly CRM reporting and sharing performance and key insights with senior stakeholders.
- Building email templates within the CRM platform and working alongside the creative team to make campaign creation quicker and more efficient.
- Managing the CRM communications calendar and balancing planned campaigns with new opportunities as they come up.
- Developing retention and reactivation campaigns aimed at reducing churn and winning back cancelled or lapsed customers. xwwtmva
- Using CRM activity to increase engagement, repeat purchases, attachment rates and average order value.
- Managing and s
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