Regional Director – Business Development – Diesel Generators – UK Hybrid/Remote – OTE £150,000 (Uncapped) + Car Allowance
**Please note: we are specifically seeking candidates from the industrial generator and standby power market.**
We are working with a well-established engineering business operating within the distributed energy and power generation sector, delivering solutions across the UK and Northern Europe. Following continued growth and investment, they are building a dedicated sales function for their diesel generator range and are looking for a commercially driven BDM to lead that effort.
The Role
This is a new business role with genuine autonomy. You will be responsible for developing the diesel generator sales capability, building a customer base, generating pipeline, and driving revenue across the UK market. You will have the backing of a technically strong team and a quality product portfolio behind you.
There is real scope to grow within this role as the business develops its generator operation across the UK and Northern Europe.
Key Responsibilities
- Drive new business sales of diesel generators and associated equipment across the UK
- Build and manage a self-generated pipeline across industrial, commercial, and critical power end users
- Develop relationships with contractors, consultants, facilities managers, and end users
- Manage the full sales cycle from lead generation through to contract close
- Work closely with technical and service teams throughout
- Provide market intelligence to support pricing and business planning
What We Are Looking For
- Background from an established distributor or manufacturer in the standby power market
- Strong commercial ability, comfortable negotiating at a senior level
- Hunter mentality, motivated by winning new business
- Professional and credible with director and C-suite stakeholders
- Based in or commutable to the Southeast to visit London HQ, with a full UK driving licence
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