Innovation Director — Public Sector Strategy

WPP 650 seeks a Business Director, Innovation to drive strategy and execution for high-impact UK government campaigns. You will ground creative tech in audience insight, collaborate with DEI and behavioural science experts, and guide cross-functional teams across activation, data, and analytics.

You will manage 1 Account Manager, develop leadership capability within the team, and champion a rigorous test-and-learn culture while aligning with policy and public service objectives.

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