Job Title: Freelance Publicist (Gaming background is a must)
Contract Type: Freelance / Contract
Duration: Immediate Start – End of Year (Q4)
Location: UK
About the Role We are seeking an outstanding, highly connected Freelance Publicist to drive media strategy and execution for some of the industry’s highest-profile Q4 launches. You will step into a packed, dynamic calendar featuring AAA video game releases, premium audio technology, and major crossover campaigns across sports and lifestyle.
This role requires a sharp storyteller who knows exactly what journalists and creators are looking for. You will play a pivotal role in shaping narratives, adapting campaigns for modern channels, and ensuring our clients’ releases dominate the cultural conversation through the end of the year.
Key Responsibilities
- Media Outreach & Pitching: Craft compelling, tailored pitches that cut through the noise and earn the attention of top-tier journalists, securing high-impact coverage for major Q4 launches.
- Campaign Execution: Drive PR efforts for AAA video games, premium audio hardware, and high-visibility sports/lifestyle campaigns.
- Social & Content Strategy: Adapt brand stories and press materials for social-first and content-led channels, ensuring the narrative resonates seamlessly across traditional media, digital platforms, and creator networks.
- Relationship Management: Leverage and expand an active network of media contacts to land strategic placements and build lasting relationships on behalf of our clients.
- Agile Integration: Hit the ground running to integrate with our team immediately, managing multiple high-tier campaigns simultaneously in a fast-paced Q4 environment.
Required Skills & Experience
- Industry Background: Direct PR or communications experience within the gaming industry is strictly required.
- Media Contacts: A robust, active network of media contacts across consumer technology and lifestyle media (with your gaming contacts acting as the foundation).
- Storytelling Acumen: A proven eye for a story. You know how to find the most compelling angle of a product launch and translate it into earned media.
- Digital Fluency: Deep understanding of modern media consumption, including how to optimize stories for social-led platforms and content creators.
- Availability: Must be available to start immediately and commit to the project through the end of the calendar year.
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