Senior Marketing Manager

SeniorEventsMarketingManager

£45,000-£55,000Base+Bonus

Hybrid-London

TheCompany

Leading media events business seeks highly accomplished Senior Events Marketing Manager with circa 5 years Exhibition marketing experience to join their high growth team.

AsSenior MarketingManager,youwillhavecompletebottom-lineresponsibilityforcreatingandexecutinginnovative,internationalmarketingplans deployingonlineandofflinedirect marketingtactics.

Focusedondemandgenerationanddrivingleadsalongthesalesfunnel youwillbeworkingincollaborationwiththeMarketingDirector,ManagingDirector andDelegatesSales toensurethatyouarefocusingonareasofattendeemarketingacross theindustry. There is also scope to manage junior members of the team.

KeyResponsibilities:

• Formulatingandexecutingtargetedattendeemarketingstrategieswitha goaltodrivescaleonpremiumandfreevisitorreg’sandtodrive attendancetotheshow
• Establishcloseworkingrelationshipswiththeirexhibitorclientstocreate extendedcampaignsandoutreach.
• Forgingmutuallybeneficialmarketingpartnershipswithassociationsand publicationswiththegoalofdrivingvisitorattendance.
• Utilisingafullrangeofonlinemarketingtactics,includingsocialmedia,SEOandPPC
• Nurturingcustomersuptheadvocacyladderbyengagingthemwith tailoredmarketingcopyandunderstandinghowtonavigatethecommerciallandscape.
• Preparingallpromotionalcopyandcollateralforinternalandclientuse
• Hittingagreedtargetsfordirectrevenuegeneration,registrationnumbersand leadgenerationwhilstcloselymanagingtheeventmarketingbudget.

ProfileofExperience:

• 4+yearseventmarketingexperiencepreferred,ideallygainedwithin exhibitions
• Commercialmindset–Experienceindrivingleadsandfootfallwithafocuson conversionandROI Experiencewithdigitalmarketing(SEO&SEM,socialmediaetc.)
• Excellentwritten&oralcommunicationskills Isacreativeproblem solver,detailfocusedandanalyticallyinclined.
• Abilitytoworkindependentlyundertightdeadlines
• Self-driven,results-oriented,withapositiveoutlook

#J-18808-Ljbffr…