Digital Marketing Specialist

Overview

In this role you will own and optimise the group’s digital presence, including the website, social channels and CRM-driven campaigns. You will work within a small, hands-on marketing team during a digital transformation phase to shape digital delivery and performance. Your work will influence how the brand engages audiences and supports revenue and governance through data-driven insights. This is an opportunity to contribute to a high-visibility function in a globally active financial services business, with a supportive team and clear impact on strategy.

Pay / Benefits

• competitive salary
• appraisal-based bonus
• hybrid work: 3 days in office
• central London office (St Paul’s)
• friendly supportive marketing team

Responsibilities

• Own and optimise the corporate WordPress website, including content, performance and user experience
• Manage and grow LinkedIn, X and TikTok (organic and paid) using appropriate campaign tools
• Create and adapt content for various audiences and channels
• Deliver email campaigns and assist CRM rollout with segmentation and reporting
• Track, analyse and report digital performance; translate insights into recommendations
• Coordinate with external agencies/suppliers and collaborate with IT and Information Security on tooling
• Monitor competitors and contribute to evolving digital strategy

Key requirements

• 2–5 years of digital marketing experience (website, social, campaigns)
• Proven WordPress experience (content, plugins, troubleshooting)
• Hands-on LinkedIn campaign experience; familiarity with Google Analytics, Mailchimp or similar, and Hootsuite/Canva
• Strong copywriting and ability to influence senior leaders
• CRM experience (Dynamics or similar)
• Experience in a corporate/professional services environment, ideally financial or similar size
• Comfort with AI tools for content/workflow
• SEO, HTML/CSS and B2B/B2C experience are a bonus

• strong written and verbal communication
• stakeholder influencing
• collaborative problem-solving
• WordPress
• LinkedIn Campaign Manager
• Google Analytics

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