Sr CRM Marketing Specialist

Overview

In this role you will own end-to-end lifecycle marketing and CRM programs using Braze to drive meaningful customer journeys. You’ll architect multi-channel campaigns, optimize personalization with Liquid, and lead experimentation to improve performance. You join a cross-functional team to translate business goals into scalable CRM strategies, shaping omnichannel experiences for a global traveler audience. This is a hands-on, technically focused position in a fast-paced, collaborative environment.

Pay / Benefits

• remote-friendly
• flexible schedule
• donation matching
• tuition assistance
• travel perks
• health benefits

Responsibilities

• Design and own scalable lifecycle journeys across Email, Content Cards, and in-product experiences
• Build and optimize Braze canvases, campaigns, and content cards; modernize journeys via experimentation
• Create advanced personalization using Liquid and dynamic content; configure segmentation and triggers
• Troubleshoot issues across audience qualification, journey logic, data discrepancies, and campaign performance
• Partner with Analytics, MarTech, and Engineering to diagnose data flow and integration issues
• Plan and execute A/B tests with clear hypotheses; analyze results to improve targeting and content effectiveness
• Collaborate with Product Marketing, Analytics, Engineering, Creative, Sales, and CS to align CRM with business goals
• Proactively identify risks and implement scalable solutions
• Act as Braze SME and trusted CRM expert across the organization

Key requirements

• 5+ years of CRM, lifecycle marketing, or marketing automation experience (preferably B2B)
• 3+ years hands-on Braze experience
• Deep expertise building Braze canvases
• Advanced proficiency with Liquid personalization
• Experience designing complex lifecycle automation programs
• Strong technical troubleshooting and problem-solving skills
• Strong analytical and experimentation skills
• Excellent project management and communication skills
• Ability to work independently in a fast-paced, cross-functional environment

• Cross-functional collaboration
• Strong communication
• Independence and initiative
• Braze (Canvases, Campaigns, Content Cards)
• Liquid personalization
• Dynamic content and audience segmentation

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