Marketing Manager – Ireland

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

As Marketing Manager for Ireland, you will play a pivotal role in developing and executing marketing strategies that drive user acquisition, engagement and retention.

Responsibilities

• Define and lead the local marketing strategy to deliver commercial targets and market growth.
• Own and manage annual and monthly marketing budgets, including forecasting, allocation, and cost control.
• Develop and execute integrated multi‑channel marketing strategies to drive acquisition, retention, and overall market performance.
• Track, analyse, and report on campaign and channel performance, providing insights and optimisations.
• Maintain and improve marketing reporting frameworks to assess effectiveness and KPIs.
• Monitor market conditions, regulations, consumer behaviour, and competitor activity to inform strategy and identify opportunities.
• Oversee and optimise all marketing channels to ensure best practice and maximise ROI.
• Drive key processes such as conversion optimisation, product enhancements, and market‑specific marketing offers.
• Collaborate closely with product, commercial, brand, legal, operations, and central marketing teams to ensure strategic alignment.
• Build and manage relationships with new and existing affiliate partners to support market growth.
• Coordinate delivery of brand activity, ensuring development and execution across TV, radio, and press.
• Support senior leadership on budget oversight, ROI requirements, and operational decision‑making.

Requirements

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas.
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals.
• Strong organisational skills and the ability to manage multiple projects without dropping the ball.
• Exceptional attention to detail and a commitment to high‑quality work.
• Adaptability – you stay sharp, productive and positive in fast‑moving environments.
• Proven digital marketing experience, with a solid understanding of key online channels (Paid Search, Paid Social, Mobile Marketing, Display).
• Strong reporting experience and the ability to interpret data, extract insights, and use analytics to inform decision‑making.
• Awareness of Ireland’s betting, marketing, and advertising regulations, and the ability to operate within a compliant framework.

Desirable Skills

• In‑depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
• Previous experience in the online sports betting or casino industry, with a strong understanding of player behaviour and industry regulations.
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
• Experience in developing and executing customer acquisition strategies.

Values

• Adaptability
• Ownership and Accountability
• Initiating Action
• Resilience
• Team Orientation
• Integrity
• Innovation

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