Digital Marketing Officer – Paid, Performance

• Plan, deliver, and optimise PPC campaigns across Google Ads, Meta and paid social platforms
• Manage campaign budgets, audience targeting, and bidding strategies
• Brief and collaborate with designer on campaign assets
• Work closely with Digital Marketing Officer (Content and Social)
• Maintain understanding of organic social and content activity
• Track and report on campaign performance using Google Analytics
• Use data to inform optimisation decisions
• Implement SEO best practices on website content
• Support email campaigns and assist with managing CRM data
• Ensure all content adheres to College’s brand guidelines

Requirements

• Qualification or equivalent Experience in Design, Marketing or Communications
• Experience in a digital marketing role with hands-on responsibility for paid media
• Proven track record managing PPC campaigns across Google Ads and paid social platforms
• Strong analytical skills, with experience using Google Analytics
• Good working knowledge of SEO principles and interaction with paid and organic search
• A collaborative team player
• Strong written communication skills
• Comfortable working with data to evaluate performance
• Awareness of GDPR and digital accessibility requirements

Core Competencies

Demonstrates expertise in managing PPC campaigns across Google Ads and paid social platforms, with strong analytical skills to track performance using Google Analytics. Proficient in SEO best practices and collaborative in working with design and content teams while adhering to brand guidelines.

Highest-signal resume keywords

• PPC Campaign Management
• Google Ads
• Google Analytics
• SEO Best Practices
• Digital Marketing

ATS Optimization Keywords

Hard Skills

• PPC Campaign Management
• Google Ads
• Paid Social Platforms
• SEO Principles
• Data Analysis

Soft Skills

• Collaborative Team Player
• Strong Written Communication

Industry Keywords

• Digital Marketing
• GDPR
• Digital Accessibility

Tools & Technologies

• Google Analytics
• CRM Systems

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