Senior, hands-on product marketing role in B2B software
Own the story: positioning, messaging and go-to-market
Hybrid working with a Belfast base
Excellent salary and benefits package
Join a growing business with real room to make your mark
About the Company
Our client is an established, growing B2B software business based in Belfast. They work with large organisations to solve complex operational challenges, and theyre investing in their marketing function as they continue to scale. Its a collaborative, people-focused place to work where good ideas are listened to.
The Role
This is a key product marketing role, sitting at the heart of how the business talks about its products and why they matter. Youll work closely with product, sales and marketing teams to turn customer and market insight into clear messaging, strong launches and tools that help sales win. It suits someone curious, commercially minded and happy to keep refining things until they land.
Key Responsibilities
Own and develop product positioning and messaging
Lead go-to-market plans for new products and releases
Build a clear picture of target customers and their needs
Keep on top of the market and competitors to sharpen positioning
Gather and share customer insight with sales and product teams
Create sales enablement materials, including decks and competitive content
Work closely with product teams as the roadmap evolves
Measure how launches and messaging perform, and adjust where needed
What Youll Need
Essential
Strong experience in product marketing within B2B software or SaaS
A track record of owning positioning, messaging and product launches
Experience creating sales enablement content and presenting products confidently
Comfortable using CRM and marketing tools
Right to work in the UK and able to work hybrid from Belfast
Experience gathering customer or deal insight to shape messaging
Confident using AI tools to speed up research and content
Why Apply?
Excellent salary, reflective of experience
Generous holiday allowance
Comprehensive health and wellbeing benefits
Flexible hybrid working
Real ownership and influence in a growing business
A supportive, collaborative team culture
Interested?
For more information, connect with Emma Groves on LinkedIn or apply via the link below.
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