Content Strategist

Overview

As a Content Strategist at Sitecore, you will craft customer-focused content that explains complex products in clear, engaging language. You’ll drive messaging strategies to support campaigns, product launches, and thought leadership across Marketing, Product, Brand, and Creative teams. Your work helps customers understand value and inspires action through storytelling that scales with AI-powered content. This is a chance to influence how brands connect with audiences while shaping Sitecore’s content voice and discovery. You’ll operate in a collaborative, AI-aware environment that values experimentation and impact.

Responsibilities

• Create content across formats (blogs, ebooks, web pages, landing pages, emails, case studies, ads, social, events) aligned to marketing objectives and brand voice
• Support messaging strategies and narrative frameworks by translating objectives, product positioning, and insights into engaging stories across campaigns and channels
• Translate complex technology into clear, customer-focused content that communicates value
• Collaborate with Product Marketing, Brand, Creative, Demand Generation, and cross-functional teams to support launches and campaigns
• Write concise ad copy for paid campaigns (display, search, social) to drive engagement and conversions
• Apply and refine Sitecore’s messaging frameworks for consistency across channels and customer journey
• Create content optimized for discoverability by AI-powered search, LLMs, conventional search engines, and digital experiences
• Track projects independently, manage multiple priorities, and deliver on time using Asana

Key requirements

• 3–5 years of experience in content marketing, editorial, journalism, communications, or B2B technology marketing
• Exceptional writing, editing, and storytelling skills across formats and audiences
• Ability to translate technical concepts into clear, engaging content
• Understanding of messaging, brand positioning, and how content supports awareness to demand generation
• Familiarity with SEO fundamentals and interest in AI-driven content creation and optimization
• Strong copywriting for ads and campaign messaging that drives engagement and conversions
• Excellent project management and organizational skills with ability to handle multiple deadlines
• Experience using AI writing and productivity tools to improve efficiency while preserving originality and brand integrity

• curious
• collaborative
• adaptable
• SEO fundamentals
• AI-powered content creation tools
• Asana

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