Campaign & Creative Manager, Live Events Ads Services

Overview

As Campaign and Creative Manager, you guide advertiser education and creative strategy within Amazon Advertising’s Live Events program. You partner with internal teams to plan, launch, and optimize complex campaigns that align with policies and best practices, driving performance and a seamless advertiser experience. You’ll lead cross-functional execution, leverage data to improve processes, and shape future Live Event advertising with a focus on measurable impact for advertisers and customers. A fast-paced, collaborative environment awaits with opportunities to innovate in live sports adjacencies and creative services.

Responsibilities

• Plan and deliver high-quality advertiser engagements to educate on Amazon policies and creative best practices, aiming to improve campaign performance in Live Events.
• Project-manage complex Live Event campaigns across Design, AdOps, Sales, QA, and Account Management, plus external stakeholders.
• Oversee Ad Schedule creation for live events, coordinating with production on break durations and content.
• Consult with advertisers on creative strategy using historical data and industry trends.
• Troubleshoot and resolve complex issues arising during campaign lifecycles.
• Utilize data to drive process and product improvement projects, enhancing cross-vertical and cross-locale efficiency.

Key requirements

• Experience in digital advertising and client-facing roles
• Experience analyzing data and identifying performance drivers
• Experience with annual brand and media planning

• Excellent communication and presentation skills
• Analytical mindset with data-driven decision making
• Problem-solving and troubleshooting capabilities
• Data analysis
• Campaign management
• Creative strategy development

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