Global Social Media Manager

Overview

In this role you will define and lead Arcadis’ global organic social media strategy, aligning with brand, marketing and business priorities. You will influence senior stakeholders, ensure cross-regional consistency, and scale social activities across the omnichannel growth engine. You’ll shape how social drives brand positioning, audience engagement and demand generation while protecting reputation. This is a strategic, high-visibility role with global impact and opportunities to develop talent and governance.

Responsibilities

• Define and lead global social media strategy aligned with brand and business priorities
• Translate strategy into scalable operational plans across regions, channels and teams
• Manage senior stakeholders with strategic counsel and recommendations
• Develop talent and governance for a best-in-class global social media function
• Lead social strategy for events, thought leadership and executive visibility
• Develop social toolkits, frameworks and enablement materials for leaders and teams
• Identify opportunities for social selling, influencer approaches and employee advocacy
• Oversee global social channels (LinkedIn, Instagram, YouTube, Facebook) and content calendars
• Coordinate publishing workflows and marketing programme activity to high standards
• Stay ahead of social trends and platform capabilities
• Liaise with platform partners (LinkedIn, Oktopost) to maximise capabilities and resolve issues
• Monitor reputational risk and ensure brand-aligned, compliant social delivery
• Provide training on social media policy and risk mitigation
• Define KPIs for growth, engagement, reach and demand generation
• Produce data-driven reporting for senior stakeholders
• Mentor and develop offshore and global social media teams
• Support recruitment and onboarding to build long-term capability
• Collaborate with Global Digital Marketing Director to integrate social across omnichannel strategy
• Lead governance and performance frameworks across the team

Key requirements

• Bachelor’s degree in Marketing, Business, Communications or related discipline
• 7+ years’ experience in digital marketing with social media strategy experience
• Proven experience leading social media strategy in global or matrixed organisations
• Track record translating strategy into operational delivery across teams and markets
• Experience supporting brand positioning, audience engagement and demand generation
• Autonomy and ability to balance strategic thinking with execution
• Experience influencing senior stakeholders in a global environment
• Experience identifying and mitigating reputational risk across social channels
• Deep understanding of social platforms, content strategy and analytics
• Experience using social media management tools; Oktopost is advantageous
• Strong experience with Google Analytics and social reporting tools
• Experience leading, coaching and developing talent; offshore team leadership beneficial

• Strategic thinking
• Executive influencing and communication
• Autonomy and decisive leadership
• Oktopost
• Google Analytics
• Social media platforms (LinkedIn, Instagram, YouTube, Facebook)

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