Content & Social Media Associate Director

Overview

As Content and Social Media Associate Director, you will shape Launchmetrics’ global content and social strategy to amplify the brand, engage key audiences, and drive measurable growth. You’ll lead cross-functional collaboration with Marketing and Product teams, ensure a consistent brand voice, and steward high-impact storytelling and thought leadership. The role blends strategy, editorial oversight, and performance analysis to strengthen authority in the FLB ecosystem and generate qualified leads. You’ll mentor the Content team and embed AI-driven workflows to boost productivity and impact.

Pay / Benefits

• learning and development allowance
• location-based benefits package
• flexible work arrangements
• home office support
• autonomy to drive impact
• growth opportunities

Responsibilities

• Lead global content and social media strategy aligned with business objectives
• Shape editorial and social calendars and ensure timely, relevant content
• Act as final editorial gatekeeper for quality, voice, and storytelling
• Develop pillarstone and thought leadership content for industry positioning
• Oversee content initiatives end-to-end and ensure brand voice consistency
• Analyze performance data, define KPIs, and translate insights into actions
• Collaborate with Brand, SEO, Design, Digital, Product, and Customer Success teams
• Embed AI tools to accelerate production while keeping strategic focus
• Lead and develop the Content team and skills development

Key requirements

• 8+ years of experience in content marketing, editorial, or communications with leadership experience
• Strong strategic mindset with ability to drive measurable business impact
• Exceptional writing, editing, and storytelling skills; native EN preferred
• Deep knowledge of social platforms and audience engagement
• Solid understanding of Fashion, Lifestyle and Beauty industries
• Cross-functional collaboration and stakeholder alignment skills
• Data-driven with experience using analytics tools to inform decisions
• Understanding of SEO/AEO principles
• Familiar with AI tools and applying them to workflows
• Highly organized, proactive, and able to manage multiple priorities

• cross-functional collaboration
• strong communication
• proactive and hands-on
• analytics tools
• SEO/AEO
• AI tools and workflows

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