Social Media Manager – Fashion

Overview

In this role you drive brand visibility for a growing online fashion brand by leading social content across platforms and overseeing paid and organic activities. You will report to the Marketing Director and steer a high-performing content calendar while collaborating with cross-functional teams. Your focus is on growing followers, boosting engagement, and delivering ROI on social spend. This is a chance to shape the brand voice and influence ecommerce performance at scale.

Responsibilities

• Create and manage a brand content calendar to grow followers and engagement
• Produce and curate content for organic, paid, PR, ecommerce, and social channels
• Develop and execute Brand Influencer Marketing strategies and approve brand digital assets
• Coordinate with customer care on launches and CRM activity for Hair categories
• Analyse campaign performance and audience behavior to optimise outcomes
• Monitor and manage social budget to maximise ROI

Key requirements

• Degree level education or equivalent
• Minimum 2–3 years’ experience as Social Media/Marketing Manager in an ecommerce fashion brand
• Strong management skills and passion for fashion
• Excellent organisational skills and ability to prioritise and meet deadlines
• Entrepreneurial mindset and proactive, hands-on approach
• Creative mindset with ability to generate new ideas and artwork for channels
• Willingness to learn from failure and adapt strategies
• Industry experience in ecommerce fashion is essential

• organised
• entrepreneurial
• proactive
• paid social ROI
• brand content creation
• influencer marketing

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