Overview
In this role you will lead Airwallex’s UK Enterprise outbound SDR function, shaping the early-stage pipeline for Embedded Finance, Payments and Spend Management. You’ll partner with Enterprise AEs, Marketing and People & Talent to hit ambitious targets and scale a high-performing team. The role combines strategy, coaching and data-driven improvement to win enterprise customers in a fast-growth fintech environment. You’ll work in a cross-functional, fast-paced setting and directly influence revenue generation and market expansion in the UK.
Responsibilities
- Own the outbound SDR strategy for UK Enterprise, including target accounts, multi-channel motions, and sequencing to generate high-quality pipeline.
- Hire, onboard and lead SDRs, with coaching and career development focused on early-career talent.
- Track and analyze KPIs across activity, conversion and pipeline; identify trends and address gaps to meet goals.
- Collaborate with Marketing to design lead-gen programs and inbound handling aligned to ICPs and priority verticals.
- Coordinate with Enterprise Account Executives to ensure clean qualification and smooth handover of opportunities.
- Establish and improve team rhythms (stand-ups, pipeline reviews, enablement) to drive performance.
- Champion CRM and tooling use (Salesforce and Outreach or similar) for territory management and reporting.
Key requirements
- 3+ years managing an SDR or outbound sales development team in a high-growth SaaS/fintech/tech environment with proven pipeline targets.
- Experience leading outbound SDR functions, scaling prospecting, qualification and opportunity creation in startup/scale-up contexts.
- Proven track record hiring and developing early-career sales talent with structured coaching on calls, messaging and qualification.
- Experience cross-functional collaboration with Marketing, Account Executives and People & Talent on ICPs, campaigns and hiring priorities.
- Strong analytical skills to define and monitor SDR KPIs and funnel metrics to drive improvement.
- Hands-on proficiency with Salesforce or other leading CRM and a sales engagement platform such as Outreach or Salesloft.
- strong collaboration
- coaching and people development
- bias toward action and experimentation
- Salesforce
- Outreach or Salesloft
- data analysis and KPI tracking
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