UK – Senior Social Manager

Overview

In this role you will own a portfolio of key social accounts, delivering market-leading channel strategies to fuel client growth. You will be a trusted strategic partner, leading on strategy and campaign quality while mentoring junior team members. Expect to drive cross-channel initiatives, identify opportunities, and help shape Incubeta’s channel proposition. This is an autonomous, impact-driven role with a strong focus on client relationships and team development.

Pay / Benefits

• flexible, credit-based benefits package including healthcare
• pension contributions
• gym memberships
• performance-related bonuses
• in-house L&D support with development reviews
• career progression support

Responsibilities

• Own long-term client relationships and act as a strategic partner for growth
• Oversee setup, execution, and QA of campaigns ensuring alignment with goals
• Communicate strategic outcomes and actions clearly in calls/meetings
• Escalate and resolve client queries, including on smaller accounts within your team
• Understand client business, priorities, competitors, and product to inform strategy
• Own and implement channel strategy independently across accounts
• Roll out new tests/ideas to improve performance and analyze outcomes
• Manage large client projects and support growth across accounts
• Drive development of the channel proposition, best practices, and team processes
• Support external brand via marketing collateral
• Stay updated on platform/industry changes and feed back into strategy
• Ensure smaller accounts under direct reports meet performance goals and GP
• Lead overall account strategy in the absence of a Client Director
• Guide cross-channel strategy for large and small new business proposals
• Share efficiencies and learnings with the wider team

Key requirements

• Proven experience managing large, complex client accounts in a performance marketing or digital media agency
• Track record of building trusted, strategic client relationships that drive retention and advocacy
• Strong campaign management and QA discipline with independent channel strategy capability
• Demonstrated success identifying and converting growth opportunities (cross-sell, upsell, new business)
• Experience managing and developing junior team members with performance feedback and OKR support
• Comfort leading overall account strategy when no Client Director is present
• Proactive, test-and-learn mindset with interest in improving agency proposition and process

• Relationship building
• Strategic thinking
• Clear communication
• Channel strategy development
• Campaign management and QA
• Data-driven decision making and forecasting

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