Lead Marketing Analyst – Growth Enablement

Overview

As Lead Analyst within Wise’s Marketing Analytics team, you will own and refine how we explain marketing performance and growth drivers. You’ll surface strategic opportunities from Marketing Financials, build automated data products, and enable cross-team execution. You will shape how the analytics function operates, prioritises work, and collaborates with marketing, analytics, product, and regional teams to drive measurable growth.

Responsibilities

• Own analytics infrastructure and reporting to explain growth mechanics
• Lead automation of the Marketing Financials process and driver analyses
• Identify opportunities within Marketing Financials and drive execution with stakeholders
• Develop advanced analytics tools (Lightdash, Streamlit, AI/agentic automation) for accessible growth explanations
• Deliver data products that translate growth drivers into business impact
• Collaborate with Marketing, Analytics and Regional teams as a bridge to execution
• Subject-matter expert on marketing analytics infrastructure for driver analysis and explanation
• Improve ways of working and prioritisation across the Marketing Analytics team

Key requirements

• 4+ years in marketing analytics, data engineering, or insights roles
• Strong SQL and Python proficiency
• Experience with dbt, Snowflake, Lightdash or Looker
• Proven ability to identify analytical opportunities in financial/marketing processes
• Understanding of marketing mechanics to ensure meaningful data products
• Experience building automated data products and insights
• Project management and cross-team collaboration experience

• cross-functional collaboration
• clear communication
• leadership and stakeholder management
• SQL
• Python
• dbt

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