Marketing Manager

Overview

As Marketing Manager you will partner with the Head of Marketing to shape and execute the firm’s strategy across priority sectors and client services. You’ll lead a small marketing/communications team and collaborate with fee-earners and the BD team to boost market presence and client engagement. You will translate insights into actionable marketing plans, campaigns, and content that drive sustainable growth for the practice. This is a strategic, impact-driven role in a collaborative professional services environment.

Pay / Benefits

• flexible benefits
• learning and development programme
• wellbeing initiatives
• positive work-life balance
• empowered and supportive culture
• flexible working arrangements

Responsibilities

• Shape and deliver the marketing strategy for priority sectors and client services lines
• Lead and develop the marketing/communications team to ensure high-quality output
• Collaborate with fee-earners and BD to align marketing with firm strategy
• Track market trends, competitor activity and sector developments to identify growth opportunities
• Coordinate targeted campaigns, cross-selling initiatives and profile-raising with BD
• Create and execute sector-specific marketing campaigns and content
• Develop marketing materials (brochures, presentations) and optimise content reach through internal channels
• Use analytics to measure campaign performance, ROI and inform decisions
• Manage relationships with external agencies and ensure delivery aligns with objectives
• Analyze financial, client and practice-area data and produce senior leadership reports
• Lead day-to-day management of the Communications team and oversee recruitment and development
• Support Head of Marketing and Director of BD&M with ad hoc projects

Key requirements

• 5+ years of senior marketing experience in a law firm or professional services
• 2+ years of management or supervisory experience
• 5+ years delivering content across external channels (website, social, newsletters)
• Proficiency with CRM, marketing tools and Microsoft Office
• Experience delivering integrated marketing campaigns and measurable growth
• Strong understanding of marketing, including SEO, CMS, analytics platforms
• Excellent copywriting and communication skills tailored to external audiences
• Ability to influence and build trust with senior stakeholders
• Strong project management skills with multiple priorities and deadlines
• Degree in Marketing, Communications, Business or related field (desirable)

• stakeholder management
• collaboration
• leadership
• CRM
• CMS
• SEO

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