Senior Performance Marketing Manager

Overview

As Senior Performance Marketing Manager at DeepL, you own the global strategy and hands-on execution of paid social and paid search to drive efficient customer acquisition across SMB and enterprise. You’ll partner with cross-functional teams to scale campaigns, optimize CAC and ARR, and lead ABM-aligned initiatives. You’ll experiment, adopt new ad formats, and leverage AI-driven tooling to boost performance. This role places you at the heart of DeepL’s growth as a trusted AI translation leader.

Responsibilities

• Own and scale paid social campaigns across LinkedIn, Meta, Reddit, X and emerging channels; tailor strategy, audiences and creative per platform
• Own and scale paid search across Google, Bing and other engines; manage keyword strategy, bidding, ad copy and landing Page alignment
• Define and manage channel budgets and adjust spend based on real-time performance to hit CAC, pipeline and ARR targets
• Design and execute structured A/B tests across creative, audience, bidding, and landing experiences; translate results into scalable playbooks
• Stay ahead of platform changes, betas and new ad formats; pilot new channels for efficient acquisition
• Develop and execute global paid social strategies across regions and products
• Plan, launch, manage and optimise full-funnel campaigns including ABM, product launches, events and brand campaigns
• Manage budgets, forecasting and spend allocation with continuous optimisation
• Monitor, analyse and report on performance, pipeline contribution, ROI; provide actionable insights
• Collaborate with Product Marketing, Sales, Marketing Operations, Brand, Creative, Regional Marketing to align priorities
• Drive improvement through testing, AI-driven automation, and adoption of new advertising capabilities
• Partner with Sales, SDR and marketing stakeholders to implement ABM strategies and targeting

Key requirements

• 4-6 years in performance marketing with hands-on ownership of paid social and paid search in B2B SaaS
• Proven success on paid social campaigns across LinkedIn, Meta, Reddit and X with platform-specific targeting and bidding
• Hands-on experience with Google Ads and Microsoft Advertising (Bing) across search, display and remarketing
• Solid understanding of ABM and ability to collaborate with Sales and Marketing on targeting and campaign personalization
• Comfort working in both self-serve and enterprise-assisted sales environments in B2B buying cycles
• Strong analytical skills with KPI definition, dashboards, and data-driven budget allocation
• Experience using AI tools to enhance campaign efficiency (audience segmentation, creative generation, bid optimization, reporting automation)
• Excellent project management; ability to handle multiple channels and campaigns with attention to detail
• Proactive, test-and-learn mindset with deep interest in platform mechanics and performance data

• collaboration across cross-functional teams
• data-driven decision making
• proactive and test-driven mindset
• LinkedIn Ads
• Meta Ads (Facebook/Instagram)
• Reddit Ads

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