Sales Manager – MI Brands (UK & Benelux)

Overview

In this Sales Manager role, you will drive growth across MI dealer accounts in the UK, Ireland, and Benelux. You will partner with cross-functional teams to execute sales strategies, support dealer performance, and enable product launches. The role blends strategic planning with hands-on execution to maximize sell-through and campaign impact. You will shape dealer partnerships and ensure compliant, high-quality in-store and online merchandising. This is a chance to contribute to a leading portfolio of MI brands and influence regional market success.

Pay / Benefits

• 24 days annual leave (plus public holidays)
• Private healthcare
• Pension scheme
• Employee Assistance Programme
• Cycle To Work scheme
• Staff discount on inMusic products

Responsibilities

• Manage dealer accounts and relationships in designated markets
• Achieve sales targets, strategies, and tactical action plans across the channel
• Recruit and nurture direct dealer relationships
• Conduct performance reviews with dealers and provide tools, content, and training
• Coordinate with marketing to activate campaigns and product demos at local dealer level
• Analyze sales performance, identify whitespace, and implement initiatives for MI verticals and dealer profiles
• Support new product introductions with launch planning, demo support, and channel marketing
• Collaborate with dealer network on future planning across all aspects
• Ensure dealers comply with SDA requirements for in-store and online merchandising
• Maintain accurate CRM data, forecasts, and territory insights
• Participate in trade events, roadshows, and local market activations as required

Key requirements

• 5+ years of sales experience in the MI or audio technology industry with hands-on dealer management
• Deep familiarity with products for musicians, producers, and educators—especially synths, drum machines, interfaces, and digital production tools
• Ability to balance high-level strategic thinking with detailed tactical execution across complex territories
• Fluent in English; other European languages a plus
• Willingness to travel up to 40% of the time
• Passion for music creation, instruments, and technology

• strategic thinking
• relationship management
• training and enablement
• dealer management
• CRM data management
• channel marketing and launch planning

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