Company: SER
Location: West Midlands
Job Description:
Overview
You will drive growth across the UK by identifying and securing new business while managing key blue‑chip accounts. In this consultative role, you will translate customer processes into equipment solutions, collaborating with engineering teams on technical specifications. You’ll manage high‑value projects and long sales cycles, representing leading international brands. This position offers a UK‑wide territory with substantial impact on major food manufacturers. The role suits a proven, technically proficient sales professional who thrives on complex, high‑value deals.
Pay / Benefits
- 25 days’ holiday
- Healthcare scheme
- Death in service
- Company car
- Bonus scheme
Responsibilities
- Develop new business opportunities across the UK
- Grow and manage key blue‑chip customer accounts
- Sell high‑value capital equipment and machinery solutions
- Understand customer processes and identify equipment requirements
- Collaborate with engineering/technical teams to specify machinery
- Manage projects up to £3 million
- Navigate complex sales cycles (up to 2+ years)
- Build long-term relationships with major food manufacturers
- Represent a broad range of leading international food processing machinery brands
Key requirements
- Proven technical sales experience in food processing machinery
- Experience selling to meat, fish, poultry or wider food manufacturing sectors
- Strong understanding of food production processes and machinery
- Experience selling to blue‑chip/major food manufacturers
- Ability to discuss technical requirements with engineers and technical decision‑makers
- Track record in new business development and account management
- Experience selling high‑value capital equipment
- Strong commercial, negotiation and communication skills
- Full UK driving licence and willingness to travel extensively
- strong communication skills
- negotiation
- relationship-building
- capital equipment sales
- technical specification discussion with engineers
- understanding of food production processes
…
Posted: October 1st, 2026