Online Brand Manager – Matrix & Biolage

Overview

In this role, you steer the digital strategy and online experience for Matrix & Biolage, driving growth and brand equity online. You’ll partner with commercial teams and retail partners to optimize digital shelf visibility and run data-driven campaigns across search, social, and retail media. You will analyze key e-commerce metrics, run a test-and-learn program, and balance budgets across channels to maximize ROI. This position sits at the intersection of marketing, commerce, and partnerships within a leading beauty organization.

Pay / Benefits

• private medical and dental insurance
• enhanced pension plan
• share options
• up to 60% off iconic brands
• discounted gym memberships
• onsite mental health support

Responsibilities

• Define and execute the online strategy for Matrix & Biolage to drive digital growth and brand equity
• Manage media activation budgets across Google Search, Google Display Network, paid social, and Criteo for customer acquisition and ROI
• Collaborate with commercial teams and Look Fantastic to secure prime digital shelf visibility and align on joint business plans
• Execute digital campaigns and product launches, optimizing assets and first-party data capture for retail events
• Analyze performance metrics (ROAS, Share of Search, CTR, CVR) and apply test-and-learn approaches to improve efficiency
• Coordinate channel demand forecasting with supply chain and marketing to ensure stock availability and budget accuracy

Key requirements

• Foundation in performance marketing or digital media campaigns from brand, agency, or retailer
• Experience in sponsored search, paid social, or retail media
• Strong analytical mindset with ability to track and interpret e-commerce KPIs
• Excellent relationship builder with internal teams, external buyers, and agency partners
• Agility to manage multiple budgets and prioritize campaigns in a fast-paced environment
• Self-motivated learner with curiosity about the professional hair industry and digital trends

• collaboration
• strong communication
• adaptability
• performance marketing
• digital media campaigns
• sponsored search

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