Business Development Manager

Overview

As a Business Development Manager for UK markets, you will lead merchant acquisition, store activation, and growth for Alipay+ in offline retail and key commercial districts. You will own the end-to-end sales cycle and collaborate with partners to expand cross-border payment adoption. You will help drive initiatives that connect merchants with a global audience and support marketing campaigns to boost usage. This role sits at the intersection of payments, retail activation, and cross-border commerce, offering meaningful impact in a fast-growing platform.

Responsibilities

• Acquire and manage key merchant accounts including retail chains and premium brands
• Own end-to-end sales cycle for in-store payments and marketing solutions from lead gen to go-live and post-launch
• Collaborate with acquiring partners, ISOs, and payment service providers to distribute Alipay+
• Plan and execute store activations (visits, engagement, POSM visibility, testing, staff training)
• Support merchant growth through marketing campaigns, promotions, and daily operations
• Build relationships with merchant decision-makers and acquiring partners at strategic and operational levels
• Monitor performance, identify gaps, and propose improvements
• Coordinate with marketing, operations, finance, legal, compliance, product & tech across Europe and HQ
• Support partnerships with brands, retailers, marketing partners, institutions, and trade associations
• Contribute to local ecosystem visibility through media, PR, and industry initiatives

Key requirements

• Proven experience in sales or business development, ideally in payments, fintech, retail, or digital platforms
• Experience managing key account merchants and/or retail stores, including negotiation and relationship management
• Solid understanding of offline/online payments including wallets, QR, BNPL, A2A
• Familiarity with merchant acquiring models, acquirers, ISOs, and payment ecosystems
• Strong communication and persuasion skills with a hunter mindset and results orientation
• Comfortable in a fast-paced, international environment and adapting to strategic changes
• Knowledge of mobile payments, digital marketing, and in-store activation is a plus
• Well-connected with major European key accounts and ecosystem players, with C-level and operational relationships with global acquirers and merchants
• Understanding of Asian/Chinese consumer payment behaviors and cross-border shopping/travel retail is a plus
• Team player with ownership, autonomy, and execution mindset
• On-the-ground experience in retail is a plus
• English fluency; additional European or Asian languages (Mandarin) a plus

• strong communication and persuasion
• hunter mentality
• result-oriented
• offline and online payments knowledge (wallets, QR, BNPL, A2A)
• merchant acquiring models and ecosystems
• in-store activation and digital marketing familiarity

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