Creative Director

Overview

As Creative Leader at Flo, you will steer end-to-end creative strategy, from brand platforms to performance assets, across AI-enabled production. You’ll manage a 20-person team to fuel growth by unlocking new audiences, speeding production, and tying creative to business metrics. You’ll blend brand and performance to influence executive-level decisions and shape the next generation of digital health experiences. This role offers a meaningful chance to impact scale, product-led growth, and AI-powered creativity within a mission-driven company.

Pay / Benefits

• competitive salary and annual reviews
• performance incentive scheme
• paid holiday, sick leave, and female health leave
• enhanced parental leave and pay
• accelerated professional growth and learning support
• hybrid work model with 3 days in office

Responsibilities

• Own creative strategy end to end: brand platform and assets for multiple channels
• Align creative output with business outcomes like CPA, subscription rate, and payback
• Build scalable processes to reach new audiences with structured testing and a rapid production pipeline
• Lead a 20-person team across strategy, motion, design, UGC, and production ops
• Define and implement an AI-driven production approach while preserving essential human craft
• Develop a unified measurement view for creative performance across platforms

Key requirements

• Led creative in customer-facing tech with performance marketing as growth engine
• Experience with incrementality, pROAS and LTV/CAC concepts
• Proven ability to articulate creative value and impact on business
• Credible on brand and capable of writing a durable positioning
• AI-first in practice with shipped work and tooling opinions
• Comfort with experimentation, risk-taking, and building high-performing teams

• ambitious and bold
• collaborative and coaching-focused
• resilient and principled in decision-making
• AI-enabled creative production
• performance marketing metrics (CPA, ROAS, LTV/CAC)
• multi-channel creative optimization (TV, video, paid social, search, web)

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