Digital Manager

Overview

In this role you will own and evolve Colt’s website strategy, ensuring a seamless and engaging online experience that aligns with brand and business goals. You’ll lead cross‑functional collaboration across Brand, Content, Design and Digital to deliver measurable value through performance, UX and future roadmaps. The position focuses on optimizing digital properties, content governance, and discoverability at scale. This is a high‑impact role at the heart of Colt’s digital presence, offering the chance to shape online experiences that drive growth.

Responsibilities

• Own Colt’s websites and related digital properties, including content, UX, performance, and roadmap planning
• Coordinate CMS updates, page creation, and content publishing schedules
• Monitor and optimise site performance (speed, uptime, SEO, AEO, engagement, conversions)
• Identify opportunities to improve user journeys, discoverability, and overall digital experience
• Collaborate with brand designers, content teams, and agencies to implement new features
• Manage web technology platforms, budgets, tools, and vendor relationships
• Define, track, and report KPIs (traffic, engagement, journeys, conversion)
• Translate business needs into a clear website development roadmap

Key requirements

• Hands-on experience with Webflow and/or Framer
• Strong understanding of user-centred design, UX best practices, and Figma experience is desirable
• Knowledge of website performance optimization (Google Lighthouse, Core Web Vitals, image optimization)
• Experience with tag management, cookie consent platforms, accessibility standards (WCAG), and governance
• Digital strategy and project management experience in delivering website strategies and improving user journeys
• Content architecture skills and governance models for scalable growth
• Experience with experimentation, optimization, and personalization initiatives
• Understanding of AI-powered workflows and marketing automation ecosystems
• SEO, AEO and GEO concepts with content optimization and discoverability
• Experience with Google Analytics and/or PostHog for analytics and reporting

• Collaborative mindset across cross-functional teams
• Stakeholder management and clear communication
• Analytical thinking with ability to translate data into actions
• Webflow
• Framer
• Figma

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