Social Media & Digital Marketing Executive
Closing Date for Applications
25th October 2026
Location
Remote / Hybrid – with occasional meetings in London and travel to SIBA events across the UK
Reporting to
Head of Comms & Marketing
£30,000 – £34,000 per year
Introduction to the company and position
The Society of Independent Brewers & Associates (SIBA) is the UK’s leading trade association representing independent breweries and brewing supplier companies, with over a thousand members across the UK.
As the “Big voice of independent beer”, SIBA represents the interests of breweries via consumer and industry campaigns, Government lobbying, beer competitions and awards, industry trade shows and more.
This is an opportunity to take ownership of the day-to-day digital presence and marketing activity of a national trade association representing the independent brewing sector. You will work on high-profile consumer and industry campaigns, including the Indie Beer campaign, alongside SIBA’s wider events, awards, member communications and public affairs activity.
SIBA’s dedicated team is working to grow independent brewing’s market share in the UK and deliver the future of British beer. This is an opportunity to play a hands-on role in that work.
About the Role
The Social Media & Digital Marketing Executive plays a central role in managing SIBA’s online presence, creating engaging social media content and delivering timely, impactful digital marketing campaigns.
Working closely with the Head of Comms & Marketing, you will take ownership of day-to-day digital activity and help shape and deliver campaigns that increase brand awareness, drive engagement and support membership growth. A key part of the role will be delivering the Indie Beer campaign and helping to grow its reach and impact.
You will be responsible for managing SIBA’s social media activity, email marketing, website content and digital advertising, using performance data to understand what is working and improve results.
As the trade association representing the independent brewing sector, SIBA is committed to delivering high quality communications and valuable information to our members. This role ensures members and wider audiences stay informed, engaged and connected with our campaigns and industry updates.
Flexibility to support the organisation and delivery of SIBA’s various events across the UK is essential. Fully compensated travel across the UK is a part of the role at multiple times throughout the year.
Full-time is preferred, but applications from candidates seeking part-time working will be considered. Salary will be pro-rated accordingly. This is an excellent opportunity for an ambitious digital marketer to take ownership of the digital presence of a national trade association and work on high-profile consumer and industry campaigns.
Social Media & Marketing Delivery
- Create regular, engaging content across SIBA’s various channels and audiences
- Own and manage SIBA’s social media content calendar, working with key internal and external stakeholders to maximise engagement and reach
- Respond to member queries and social media comments, liaising with the Senior Management Team where appropriate
- Plan, deliver and optimise integrated marketing campaigns across digital, social and email channels
- Plan, create and optimise paid social and digital advertising campaigns, using performance data to improve results
- Play a key role in delivering the Indie Beer campaign, ensuring consistent messaging, strong creative execution and audience engagement
- Monitor, analyse and report on campaign performance, using data to identify opportunities for improvement
Digital Marketing & Content Management
- Collate and deliver SIBA’s weekly member email update, ‘Brewing in Brief’
- Manage and regularly update the SIBA website, ensuring content is accurate, engaging and up to date
- Create social media and marketing graphics using existing brand guidelines and templates
- Manage day-to-day digital content across SIBA.co.uk and indiebeer.uk
- Support the planning and delivery of digital campaigns, including email, website, social media and paid advertising
Member Communications
- Work with the Head of Comms & Marketing to deliver clear, relevant communications to members
- Plan and deliver email marketing campaigns
- Ensure communications are aligned with brand tone and strategic objectives
- Liaise with internal teams to gather information and translate it into clear, engaging messages
Candidate profile
SIBA is looking for someone who combines creativity with strong digital marketing skills and the ability to turn ideas into engaging content and campaigns. You will be highly organised, proactive and comfortable managing competing deadlines and working independently, while also being a collaborative member of the team.
Experience of creating social media content and graphics, email marketing, and website content editing is essential. Experience of paid social advertising, analytics and content management systems would be advantageous.
A knowledge of, or personal interest in, beer or brewing is desirable but not essential, as is experience of working for a membership organisation.
Candidate Skills & Qualities
- Experience of marketing, digital marketing or communications
- Strong social media management experience, with the ability to create content for different audiences and channels
- Experience of planning and delivering digital marketing campaigns
- Strong written and verbal communication skills
- Good understanding of digital performance data and analytics
- Experience using website content management systems and email marketing platforms
- Creative approach to content and marketing, with an eye for strong visual content
- Organised and able to manage multiple tasks and competing deadlines
- Proactive, self‑motivated and comfortable working independently as well as part of a team
Experience with platforms such as Mailchimp, WordPress, Canva/Adobe Creative Cloud, Meta Business Suite, LinkedIn and Google Analytics would be advantageous.
- 20 days holiday + bank holidays
- Employee wellness programme
- Flexible working arrangements available (full or part time)
- Flexible hybrid working
- Fully compensated travel for SIBA events across the UK
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