Head of Premium Hospitality Sales

Overview

In this role you will lead the premium hospitality sales for City Football Group at the Etihad Stadium, owning strategy and performance for premium inventory across matchdays and major events. You will build and direct a high‑performing sales team, shape tailor-made propositions for high‑value opportunities, and partner with cross‑functional teams to ensure a seamless client journey from engagement to growth. You’ll translate growth goals into a practical 12‑month plan, balancing inbound and outbound activity to maximise revenue. This is an opportunity to shape unforgettable live‑experience experiences for fans and clients while driving sustainable commercial growth.

Pay / Benefits

• 26 days’ annual leave
• birthday day off
• private healthcare and dental
• annual discretionary bonus
• Health Cash Plan
• Employee Assistance Programme with 24/7 GP support

Responsibilities

• Own the premium hospitality new‑business strategy and revenue across matchdays and major events
• Lead, coach and develop a senior sales team with clear targets and processes
• Maintain a disciplined sales rhythm: pipeline reviews, deal coaching, prospecting and forecasting
• Balance new‑business acquisition with renewals and account growth across exclusive hospitality products
• Lead senior‑level negotiations and tailor propositions for boxes, lounges, VIP and experiential packages
• Collaborate with Marketing, Partnerships, Operations and hospitality teams to ensure smooth end‑to‑end client journeys

Key requirements

• Experience in premium hospitality sales (B2B or B2C)
• Proven leadership of a sales team with goal setting and consistent ways of working
• Disciplined sales operating rhythm with pipeline, coaching and forecasting
• Ability to manage targets, forecasting and CRM‑driven reporting
• Strong negotiation and closing skills with senior stakeholders
• Commercial judgment and collaboration across commercial, marketing and events teams

• strong negotiation and influencing abilities
• leadership and coaching skills
• collaboration across cross‑functional teams
• CRM usage and pipeline management
• forecasting and reporting
• deal structuring for premium hospitality

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