Associate Creative Director – Women’s Lifestyle

Overview

In this Associate Creative Director role, you will shape bold, social-first branded content for BETCHES UK, aligning with Gen Z and women’s lifestyle perspectives. You’ll set the creative standard across partnerships and channel output, guiding a multidisciplinary team from concept to delivery. You’ll translate audience insights into native, entertaining content that resonates and drives impact. You will lead with humour and authentic female voice while collaborating with clients and internal teams to stay current and deliver return on creativity.

Pay / Benefits

• blended working 4 days per week in-office
• equal opportunities employer
• diverse and inclusive workplace

Responsibilities

• Lead the creative development of women’s lifestyle branded content for BETCHES UK, ensuring native platform feel and brand voice
• Evolve successful content formats into partnerships and develop new formats for young women
• Oversee creative output across owned social channels for consistency, quality, and relevance
• Own end-to-end creative output for both always-on content and campaigns
• Shape and manage the idea pipeline, balancing reactive content with bigger format-led executions
• Champion humour and an authentic female perspective to reflect audience experiences
• Lead, mentor and inspire the wider creative team to elevate ideas and execution
• Act as senior creative voice in client conversations, translating briefs into strong, clear ideas
• Collaborate cross-functionally to ensure ambitious yet deliverable concepts within fast-paced production timelines
• Stay connected to Gen Z culture and platform trends to keep output current and relevant

Key requirements

• Significant experience in a social-first creative/editorial/advertising environment at senior or leadership level
• Proven track record of developing standout branded content native to the platform with strong humour instinct
• Passion for women’s issues and lifestyle with understanding of diverse young female audiences
• Deep Gen Z cultural fluency, including creators, internet humour, and conversations impacting young women
• Strong leadership skills with experience guiding multidisciplinary teams and improving creative output
• Experience adapting established content formats for different brands/audiences
• Strategic thinking with executional discipline (tone, comic timing, storytelling)
• Confident in working with and influencing senior stakeholders, internal and client-side
• Deep understanding of content performance and engagement drivers across social platforms
• Excellent writing and pitching abilities to shape and sell ideas clearly
• Ability to balance long-term direction with rapid, reactive content cycles

• leadership
• collaboration
• communication
• social-first content ideation
• brand storytelling
• platform-native content creation

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