Senior Director, EMEA Data Partnerships Lead : Data & Tech Solutions

Overview

As Strategic Data Partnerships Leader for EMEA at WPP, you will shape the data partnership strategy to drive local growth within a global framework. You will lead the integration of data partnerships into the WPP Open ecosystem, balancing commercial aims with client needs. You will navigate cross-functional teams to build scalable, compliant partnerships and measurable impact. This role offers the opportunity to influence data-driven marketing transformation at scale and work with a globally connected, collaborative culture. Your work will position WPP as a leading data partner in the market.

Pay / Benefits

• hybrid work setup
• scale and opportunity
• challenging and stimulating work
• collaborative culture
• equal opportunity employer
• opportunity to influence projects at industry scale

Responsibilities

• Define and execute the EMEA data partnership strategy under Build, Buy, Partner framework
• Oversee data supply partnerships and shape the data ecosystem for local competitive advantage
• Lead identification, negotiation and implementation of strategic data and technology partnerships
• Drive contract standardization and governance across partnerships to reduce risk and complexity
• Oversee integration of partner solutions into the WPP Open ecosystem and drive data product adoption
• Foster cross-functional collaboration with Legal, Product, Sales, Data Strategy, Solutions Engineering and Operations
• Align client needs and market feedback with partnerships to ensure relevant solutions
• Own performance metrics such as cost efficiency, adoption, revenue impact and pipeline quality

Key requirements

• Significant experience in data partnerships, licensing, or data-driven platform ecosystems
• Proven track record identifying, negotiating and scaling strategic partnerships
• Strong commercial acumen and experience managing complex agreements
• Experience working across cross-functional, matrixed teams
• Ability to align global strategy with local market execution
• Strong stakeholder management and influencing skills
• Driven, collaborative, and comfortable in structured and ambiguous environments

• collaboration
• influencing stakeholders
• adaptability
• data partnerships
• licensing
• data-driven platform ecosystems

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