International Sales Director

Overview

In this leadership role you will own the European commercial agenda for a globally recognised beverage brand, driving growth across distributor-led and emerging markets. You will shape the regional strategy, manage P&L, and cultivate high-performing distributor partnerships to deliver brand priority execution. Collaborating with Marketing, you’ll localise activation plans and leverage market data to sharpen distribution and availability. This position offers scope to influence global planning through regional insights and to accelerate international expansion.

Responsibilities

• Own the commercial strategy and P&L for the European region
• Build, manage and hold accountable strategic distributor partnerships
• Lead annual and quarterly business reviews and investment planning with partners
• Identify and onboard new markets, ensuring brand consistency from day one
• Collaborate with Marketing to localise activation plans across markets
• Utilise distributor data and market insights to improve distribution, availability and visibility
• Provide senior commercial input to internal teams and feed market intelligence into global planning

Key requirements

• Proven track record building out EMEA or multi-market regions for a consumer brand
• Experience managing and scaling distributor relationships
• Comfort operating at strategic level in a fast-growth environment with close attention to detail
• Strong commercial and numerical acumen including P&L ownership, trade investment, pricing
• FMCG/beverage background preferred
• High energy and ambition to match fast-paced business growth

• Strategic thinking
• Stakeholder management
• Cross-functional collaboration
• P&L ownership
• Trade investment and pricing strategy
• Data-driven decision making and market insights

…