Overview
As Measurement Operations Manager, you will anchor adidas’ global MMM, brand tracking and audit workflows within PHD’s measurement function. You’ll own data collection, ensure timely delivery across markets, and drive automation to reduce manual chasing. You’ll safeguard data quality and taxonomy, supporting audits and fielding tests with cross-market teams. This role lets you shape cross-market measurement operations and contribute to a data-driven transformation for a global brand.
Responsibilities
- own MMM data collection across the tiered market programme, including investment specs, schemas, cadence and QA
- build and run the measurement delivery calendar across MMM cycles, Kantar brand tracking feeds and audits
- manage data collection handover from the incumbent agency and protect live collection windows
- lead automation to provisioning data with market teams, adidas data owners and the modelling vendor
- maintain data quality and known-issues log; run pre-submission sign-off for clean inputs
- uphold taxonomy compliance in data feeding measurement and escalate gaps
- provide total media spend data across biddable and non-biddable channels, by market, channel and platform for audits
- keep experimentation test trackers current and coordinate logistics with markets to ensure fielding
- maintain shared measurement tools (test trackers, reach calculator, statistical significance calculator)
Key requirements
- meticulous operator with experience running media or marketing data pipelines to fixed deadlines across multiple markets
- fluency in media investment data (spend, delivery, taxonomy) across biddable and non-biddable channels
- confident coordinating client, vendor and market stakeholders across timezones and driving data landing
- statistical literacy to sanity-check inputs before models and spot incorrect feeds
- cross-functional collaboration
- attention to detail
- proactive chase and stakeholder management
- data pipelines and MMM data collection
- brand tracking data integration
- taxonomy management
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