Social Content Creator

Overview

As a Social Content Creator, you will shape HelloFresh and Green Chef’s organic presence on TikTok and Instagram while turning learnings into paid hooks. You’ll work with Creative Strategy, PR and product teams to keep content aligned with brand worlds and business priorities. You’ll spot cultural moments, produce authentic, platform-native content, and champion employee- and community-generated material. You’ll balance creative risk with brand reputation, delivering depth from field to fork and kitchen moments to drive engagement and growth.

Pay / Benefits

• 70% off HelloFresh or Green Chef boxes
• Company pension scheme
• Gym membership
• Bupa private medical insurance
• Dog friendly office (London)
• Cycle to work scheme

Responsibilities

• Create and edit organic social content for TikTok, Instagram Reels and Stories, tailored to each brand
• Identify cultural moments and translate them into timely, relevant content
• Develop and curate employee-generated and community content to humanize the brands
• Write captions and engage in the comments to build a loyal audience
• Shape and maintain distinct brand worlds for HelloFresh and Green Chef while keeping content fresh
• Produce documentary-style storytelling across formats, from field-to-fork recipes to behind-the-scenes moments
• Translate organic insights into paid-ready hooks and collaborate with the paid social team
• Scout trends across platforms and food culture to maintain a steady pipeline of fresh ideas

Key requirements

• 3+ years in a social content, content creator, or digital media role with a portfolio demonstrating range across organic and paid formats
• Strong sense of culture and platform behavior, able to react quickly to trends
• Confident in filming and editing across formats (short Reels, talking-head, documentary sequences)
• Ability to maintain two distinct brand worlds without conflating them
• Comfortable on camera, able to direct non-professional talent and elicit authentic moments
• Collaborative, organized, able to manage content calendars, shoot logistics, and cross-team briefs

• collaborative
• organized
• strong communication
• videography and video editing for social platforms
• storytelling and documentary-style content
• platform-native content production (TikTok, Reels)

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