Senior Manager, Sports Marketing

Overview

In this role you will lead lululemon’s regional Sports Marketing team in EMEA, shaping an ambassador ecosystem that builds brand awareness and equity. You’ll work with cross-functional partners to maximize ambassador impact and ensure strategic consistency with global initiatives. You will oversee contracts, budgets, and reporting while developing a high-performing, inclusive team. This is an opportunity to drive transformative partnerships that align with our mission to foster well-being and community.

Pay / Benefits

• Extended health and dental benefits
• Mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes

Responsibilities

• Lead regional Sports Marketing strategy and ambassador bench in EMEA to boost brand awareness and equity
• Manage ambassador contracts, negotiations, monitoring, and off-boarding for optimum outcomes
• Collaborate cross-functionally with regional teams to leverage ambassadors for business growth
• Develop internal processes to support operations and scale initiatives
• Foster strong relationships with global Sports Marketing to ensure regional consistency
• Set standards for recruitment of Store Ambassadors and support franchise partners
• Oversee Community Initiatives fund program and annual strategy, reporting, and budgets
• Lead and develop a high-performing team across geographies (3+ members) and promote equity and belonging

Key requirements

• 8-10+ years in Sports Marketing
• Strong passion for sport and fitness with a broad industry network
• Contract negotiation expertise
• Team management experience
• Excellent written, presentation, and verbal communication skills

• collaboration
• leadership
• communication
• contract negotiation
• budget management and reporting
• cross-functional collaboration

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