General Manager

Overview

In this role you lead a club to deliver exceptional member experiences, drive sales and profitability, and develop high-performing teams. You will own club performance, ensuring operational excellence and a culture of accountability. You’ll coordinate across sales, service and people development to support sustainable growth. This is a hands-on leadership position inside a growing national fitness brand with a clear emphasis on development and results.

Pay / Benefits

• Free Everlast Gyms membership
• 20% colleague discount across Frasers Group brands
• Monthly recognition programs
• Funded Level 3 and Level 5 Management & Leadership qualifications
• Ongoing leadership, commercial and fitness product development
• Opportunities to deliver PT or Group Training sessions

Responsibilities

• Recruit, develop and retain talent across all club areas and foster a high-performance culture
• Drive club performance across memberships, retention, secondary spend and profitability with data-driven improvements
• Deliver consistent Everlast member experience standards and a welcoming environment
• Oversee daily, weekly and monthly operations ensuring safety, cleanliness and cost control
• Lead on marketing support and member acquisition initiatives
• Ensure regulatory compliance and health & safety responsibilities across the club
• Provide coaching and performance conversations; support succession planning and career progression
• Lead by example on the gym floor and in daily operations

Key requirements

• Minimum one year’s management experience in fitness, leisure, hospitality or retail
• Proven track record of leading and developing successful teams
• Strong commercial awareness with a history of achieving business targets
• Excellent communication and leadership skills
• Passion for delivering outstanding customer experiences
• Ability to analyse performance data and drive improvements
• Positive, resilient and solutions-focused mindset
• Flexible to work evenings, weekends and bank holidays

• leadership
• communication
• resilience
• data-driven performance analysis
• KPI monitoring
• local marketing and member acquisition know-how

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