General Manager

Overview

As General Manager, you own the store’s P&L and lead performance across sales, margins, and costs. You’ll drive continuous improvement, coach a high-performing team, and foster an inclusive culture aligned with END.’s values. You’ll shape local store strategy using customer insights and cross-functional collaboration to boost loyalty and operational excellence. This role offers impact at scale within a globally recognised fashion retailer that blends online and physical shopping experiences. You’ll help steer growth through data-driven decisions and leadership that elevates the customer journey.

Pay / Benefits

• 33 days holiday (including bank holidays)
• Your birthday off
• Employee Assistance Programme
• Healthcare Cashback Plan
• Moments that matter gifts (Weddings and Babies)
• Pension with company contribution and employee contributions

Responsibilities

• Own and manage the full P&L for the store, meeting or exceeding revenue, margin, and cost targets
• Monitor KPI performance (sales, conversion, ATV, UPT, stock loss, customer satisfaction) and drive improvements
• Set measurable store objectives aligned with commercial goals and develop action plans for trading opportunities
• Lead store planning including staffing, stock flow, VM and promotions
• Collaborate cross-functionally with Buying, People, Marketing to align initiatives
• Influence wider business decisions with local market insights and data-driven recommendations
• Drive operational standards through efficient processes and compliance
• Develop and coach the store team through training and succession planning
• Develop strong client relationships (B2B where relevant) and use customer feedback to shape strategy
• Contribute to broader initiatives and projects that drive innovation and growth

Key requirements

• Experience with departmental management and financial accountability
• Strong data interpretation and problem-solving abilities
• Leadership and people-management experience
• Strategic thinking with ability to influence across functions
• Commercial awareness and understanding of industry challenges

• strong communication and influencing skills
• team leadership with a collaborative approach
• customer-centric mindset
• P&L management
• data analysis of KPIs (sales, conversion, stock, etc.)
• cross-functional collaboration

…