General Manager

Overview

As General Manager, you will lead two boutique fitness studios in London, driving revenue, membership growth and exceptional member experiences. You’ll oversee day-to-day operations, performance metrics, and team development, working closely with coaches and front-of-house staff to keep high-energy classes running smoothly. You will shape sales, marketing, partnerships and local outreach to boost profitability while maintaining service standards and safety. This role offers hands-on leadership, cross-studio collaboration, and the opportunity to impact community engagement in a wellness-focused setting.

Responsibilities

• Own studio revenue, membership growth, retention and profitability across both studios
• Develop sales, marketing, partnership and community plans
• Identify new revenue opportunities through memberships, packages, events and partnerships
• Lead, coach and develop the sales, front-of-house and coaching teams
• Maintain high standards across classes, service, cleanliness and presentation
• Ensure compliance with health and safety, safeguarding and data protection requirements
• Oversee booking, membership and CRM systems
• Support local events, launches, activations and referral initiatives
• Build relationships with local businesses, offices and community partners

Key requirements

• Experience as a General Manager, Studio Manager, Club Manager or Operations Manager
• Background in fitness, wellness, hospitality or another service-led environment
• Proven ability to drive sales, membership growth and commercial results
• Strong people leadership, coaching and team-development skills
• Commercially aware and confident using performance data
• Passionate about fitness, wellbeing and delivering outstanding service
• Hands-on, energetic and comfortable leading from the front
• Excellent communication and relationship-building skills
• Flexible to work early mornings, evenings, weekends and occasional events
• Experience in boutique fitness, group training or multi-site operations would be advantageous

• leadership
• coaching
• communication
• CRM systems
• data-driven decision making
• performance data analysis

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