Key Account Manager

Overview

In this role you will drive growth for a premium soft drinks brand in London, focusing on the on-trade and prestige sector. You will own new business development, nurture existing accounts, and manage wholesale and RTM relationships to expand market share. You will work cross-functionally with marketing, operations and supply chain to ensure excellent service and impactful promotions. This is an opportunity to shape brand presence in luxury hospitality and contribute to sustainable growth of a heritage brand.

Responsibilities

• Conduct market research to identify opportunities and trends in the premium drinks sector
• Develop and implement strategic plans to grow sales and market share
• Identify, target and win new clients in the prestige and luxury hospitality sector
• Maintain and nurture relationships with existing clients for high satisfaction and retention
• Achieve and exceed sales targets and KPIs
• Prepare and present tailored sales proposals for prospective clients
• Maintain thorough knowledge of the product portfolio and advise on selection and pairing
• Collaborate with marketing, operations and supply chain to ensure seamless service
• Support promotional activities, events and product launches
• Prepare regular sales forecasts, reports and market analyses

Key requirements

• Experience in drinks on-trade sales and account management in London with a proven new business win record
• Hunter mindset capable of owning the new business pipeline
• Strong commercial acumen with ability to translate insights into actions
• Understanding of rate of sale, distribution, promotions effectiveness and customer profitability
• Excellent negotiation, influencing and relationship-building skills
• Knowledge of budgets, cost controls and P&L management
• Ability to engage high-profile clients and secure prestige accounts
• In-depth understanding of the premium drinks market, trends, competitors and customer preferences

• negotiation
• relationship-building
• communication
• proactive mindset

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