TikTok Shop – Affiliate Creator Growth Strategy Manager, London

Overview

In this role within TikTok Shop UK Creator Operations, you will develop and execute strategies to grow mid-tier creators, focusing on their ecommerce content and audience reach. You will drive success through goal setting, campaigns, and brand collaborations, guiding content and merchandising direction. You will monitor performance metrics and adjust plans to improve engagement, content quality, and sales. You will collaborate with cross-functional teams to remove friction and support affiliate GMV growth, while providing timely creator support. This is a chance to shape a dynamic creator ecosystem at scale.

Responsibilities

• Develop and execute Creator Growth strategies for TikTok Shop
• Plan campaigns and identify brand collaboration opportunities
• Monitor performance metrics for creator campaigns and shoppable content and optimize accordingly
• Collaborate with cross-functional teams (Category, Product, Legal) to streamline processes and support affiliate GMV growth
• Provide timely technical support and troubleshooting for creators’ issues

Key requirements

• 2+ years experience in E-commerce strategy and analytical work
• Excellent in SQL, and other analysis tools
• Experience analyzing data to track performance metrics
• Proven ability to work cross-functionally with global teams
• Comfortable working in a fast-paced, evolving environment and navigating ambiguity

• cross-functional collaboration
• analytical mindset
• problem-solving
• SQL
• data analysis tools
• performance metrics tracking

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