Senior Director of Sales

Overview

In this role you will drive new business income for BCD M&E by sourcing opportunities, shaping growth plans, and aligning with cross-functional leaders. You will expand revenue across Venues search and Meetings Management while leading a sales team and collaborating with LOB leaders to ensure strategic fit. You will develop compelling value propositions, manage complex bids, and nurture senior client relationships to win new business. This position combines strategic planning, dealmaking, and stakeholder collaboration to accelerate growth in the UK and globally.

Pay / Benefits

• Birthday day off
• 25 days holiday plus bank holidays
• Holiday Purchase Scheme
• Life Assurance x2 annual salary
• Discounted rates on Hotels & Travel
• Gym & Fitness Discounts

Responsibilities

• Develop and execute annual sales strategies aligned to new business growth objectives
• Build and manage a strategic target accounts and a qualified new business pipeline
• Lead the new business sales team, ensuring effective sales plans and pipelines
• Identify market opportunities and client challenges to shape proactive sales strategies
• Generate new business opportunities through networking, events, partnerships, and marketing activity
• Build relationships with senior decision-makers and buying influencers
• Lead discovery conversations and workshops for client-focused value propositions
• Collaborate with creative, production, technology, delegate management, and Experience Design teams on proposals
• Manage Go/No-Go assessments, bid strategy, and complex RFPs/tenders/pitches
• Embed client insights into sales strategies, presentations, and proposals
• Ensure smooth handover of won business to operations
• Represent the brand at industry events and client-focused activities
• Maximise cross-sell/upsell opportunities with Sales and Account Management teams

Key requirements

• experience in leading sales growth and managing a new business pipeline
• ability to negotiate commercial terms and manage contracts
• forecasting, CRM reporting, and pipeline governance
• experience with RFPs, tenders, and pitches
• strong stakeholder management and senior-level relationship skills

• leadership
• collaboration
• communication
• CRM forecasting and pipeline governance
• Go/No-Go assessments and bid strategy
• negotiation and commercial contracting

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